![]() ![]() The content would be provided directly from record labels and media companies, and thus would be digital rights management (DRM) protected. Specifically, his idea was to create a version of iTunes that streamed music. So he thought about starting a business that would use technology to address this issue. Ek was concerned about the amount of music piracy in his native Sweden. He had even joined a band, though it never saw success. Growing up, he had two passions – music and technology. Historyĭaniel Ek was the Chief Technology Officer of Stardoll, a provider of online games, and an entrepreneur. Spotify’s mission is to give people access to all the music they want all the time - in a completely legal and accesible way. ![]()
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